Economic impact of expenditures by visitors on food and beverage
Defining Food Tourism Industry Stakeholders
There are 20 interrelated sectors in the food tourism industry cluster. This includes food and beverage businesses, travel and hospitality businesses and some other related businesses and organizations such as governments, media, and academia. The World Food Travel Association acts to coalesce these sectors to form an industry cluster.
Food Tourism and Economic Impact
Estimating the economic impact of food & beverage tourism is at best, very difficult. Over the years, through our own research, secondary research, interviews and conversations, we have constructed our own impression of the value of food tourism. By our estimate, visitors spend approximately 25% of their travel budget on food and beverages. The figure can get as high as 35% in expensive destinations, and as low as 15% on more affordable destinations. Confirmed food lovers also spend a bit more than the average of 25% spent by travelers in general.
Take the estimated economic impact of visitors to your area and multiply it by 25%. That is your estimated economic impact of expenditures by visitors on food and beverage.
Research from our 2020 Food Travel Monitor proves that now 96% of travelers can now be considered food travelers. By “food travelers”, we mean travelers who had participated in a food or beverage experience other than dining out, at some time in the past 12 months.
Discover who your own area’s food travelers are with our custom PsychoCulinary Profiling Research.
Food travelers are explorers
· They attend a cooking schools, participate in a food tour, or go shopping in a local grocery or gourmet stores.
· They visit food or beverage factories, participate in wine/beer/spirits tastings, and of course, eat out in unique or memorable foodservice establishments.
· They’ll visit a chocolatier, bakery or gelateria to sample what makes the area famous.
· They love to get off the beaten path and find the new (or new for us), unique or undiscovered experiences.